black Friday is one among the most awaited shopping days of the year but why? It gives online business owners a very good chance to increase their sales. However, the problem is that there are so many available black Friday marketing strategies that it is really very tough to choose those which really work.
So now, let’s answer the million-dollar question: what makes people shop on Black Friday? The bottom line of this game is that customers buy because of great deals, a sense of urgency, and effortless shopping experiences. 7+ Black Friday marketing strategies to attract shoppers and maximize sales in 2024:.
What is Black Friday?
Black Friday is the day after the U.S. Thanksgiving holiday. Traditionally, this marks the opening of the holiday shopping season. Each year, it falls on the fourth Friday in November. It has become one of the most hectic days in the world, particularly in the United States, as stores offer deep discounts and other promotions to get shoppers into stores and even on a computer or mobile devices.
Origin of Black Friday
The term “Black Friday” has an interesting history:
- Early Financial Context: In the 19th century, “Black Friday” referred to financial woes, such as the stock market crash on September 24, 1869.
- Retail Connection: That was in the 1960s in Philadelphia, where today’s usage began. It was said that the city’s heavy traffic and congestion were caused because of the crowd of people who filled the streets seeking to shop before the Army-Navy football game.
- Profit Implication: The word became positive at another point in time. It was asserted that Black Friday is the day when stores “go into the black,” i.e., break even after being “in the red” most of the year.
Why is Black Friday Important?
- For Shoppers:
- It’s an opportunity to get good discounts on many different products.
- Many people seize the day to start their holiday shopping a little early.
- For Businesses:
- On this day, retailers make a lot of their yearly earnings.
- It helps eliminate old stock to make room for more new products.
Black Friday Ecommerce Sales Statistics Worldwide
The Black Friday phenomenon spread around the world and contributed to improved growth in the streams of ecommerce sales worldwide. Let’s consider a few key statistics and trends:
- Global Revenue Growth:
- Ecommerce sales in the United States were at $10.42 billion on Black Friday in 2023. Year-over-year, growth was 5% compared to last year.
- Ecommerce sales accelerated more globally because Shopify merchants only reported a total sales record of US$9.3 billion during Black Friday, November 24 2023-about 24% over the same period last year.
- Shift Toward Online and Mobile Shopping:
- Mobile sales comprised 54% of the total sales made through the Internet on Black Friday; this is trending upwards.
- And the most important traffic drivers are those social media sites because 48% of shoppers find deals through social channels.
- Category Insights:
- In fact, electronics, clothing, and furniture were the top three in terms of categories for Black Friday 2023 globally. In fact, the electronic sale even matched the online $50.8 billion holiday season.
- It took 30% across the full range of products, from toys to appliances, to computers.
- Emerging Global Trends:
- It is no longer a holiday exclusive to the United States since it recognizes cross-border sales as a defining characteristic of Black Friday, accounting for 15% of all orders in 2022.
- For international sales growth, companies would have to develop regionalized deal packages and flexible shipping services all over the borders.
- Consumer Behavior:
- An increasing number of consumers are going for “Buy Now, Pay Later,” or BNPL, which was more than 38% around the world during the 2023 Black Friday period.
These trends suggest the day of gold for businesses on Friday in terms of digital marketing, mobile optimization, and customer-oriented ecommerce strategies. Similarly, the world will utilize them all to enjoy an improving sale in the next shopping season.
7+ Black Friday marketing strategies
1. Define Your Goals Before Starting
Before starting any Black Friday marketing plans, it’s important to set your goals. Think about this:
- Do you want to earn more money?
- Do you want to delete inventory?
- Do you wish to acquire new customers?
Clear goals will help you shape your plan and see if it works. For example, if getting new customers is the goal, you can give big discounts to first-time buyers. If it is selling old stock, you put slow-selling items together and sell them for a lesser price.
Then, align Black Friday marketing strategies to the set objectives so that all your efforts and measures taken will have some meaning.
2. Build the “Early Access” Email List
Email marketing is really up-to-the-mark for online sales, and Black Friday is no different. Prepare a special “early access” email list to build excitement before the big day.
How it works:
- Launch a sign-up campaign in the weeks leading up to Black Friday.
- Share deals with your subscribers, who now feel like VIPs.
Why it works: Shoppers love the idea of feeling special. Let them in on deals before everyone else does, just to get a better shot at making that purchase. And an email list allows you to follow up with these leads for future marketing campaigns.
3. Boost Product Re-Engagement with AI
AI tools can help find those customers interested in certain products, but haven’t purchased them yet. Use personalized recommendations to get them interested once more at the time of your Black Friday campaign.
Steps to implement:
- Use AI-driven tools to analyze your browsing behavior.
- Send emails with products they have looked at and some special Black Friday offers.
It makes the Black Friday marketing strategies relevant and suited to each customer using AI for personalization, which leads to a better conversion rate.
4. Offer a “Deal of the Hour”
Squeeze the last juice of time from your promotions. Urgency is the most powerful sales booster on Black Friday. “Deal of the Hour” is an appeal to act fast.
Example:
- Give a new deal each hour throughout the day, such as 30% off electronics from 10 to 11 AM and 40% off clothing from 11 to 12 PM.
This tends to bring customers back to your website numerous times per day, thus improving the probability of buying more items.
5. Offer Targeted Discounts
Not all people need the same thing. Why, then, should every individual be treated alike? Use customer segmentation in order to give targeted discounts based on history of purchase and preferences.
Examples of targeted discounts:
- Loyal customers: get 25% discount or early access.
- New customers: Booking deals such as “15% on your first purchase”.
- High spenders: extra benefits, such as gifts with purchase.
Tailor different shopper marketing plans for Black Friday. That way, Black Friday becomes more exciting and personalized for them.
6. Use a Black Friday Spin Wheel
Gamification is a fun way of getting people to interact and call them into action. Add a “spin-the-wheel” feature on your website for Black Friday.
How it works:
- Shoppers spin a virtual wheel and win such prizes as discounted prices, free shipping, or even a gift card.
- Limit spins to one per customer for it to be unique.
This plan makes shopping fun by using winning as an exciting thrill. It keeps the visitors on your site longer, so they are most likely going to buy something.
7. Use Minimum Purchase Promos
Provide them when they purchase in bulk so that they buy more.
Examples:
- Spend 50 dollars to get free shipping.
- Spend $100 to collect a $20 card.
Such promotions are very effective also in terms of the order values-the average order-a key success measure for Black Friday.
8. Try Countdown Timers for Limited-Time Promos
A countdown timer will help to enhance the sense of urgency visually. Make them prominent on your website or in emails.
Where to use countdown timers:
- Countdown timers to use at:
- Flash sale signs on your front page.
- Product pages with special offers.
A countdown timer makes use of FOMO, a feeling, where the shopper would want to perform the desired act quickly.
9. Add New Products Just Before Black Friday
Black Friday is not just about offers; it is also about displaying new products. Presenting new pieces makes people eagerly look forward to your arrival, and another reason for consumers to visit your website.
Pro tip:
- Make these new ones pop out from your Black Friday promotions with phrases like “Special Black Friday Release!
This strategy gives your brand a new look and helps customers to associate with your store through special offers.
10. Reduce Shopping Cart Abandonment
Most let things fall from their shopping carts-mostly on busy days like Black Friday. To solve this problem, use the following specific tactics:
Tips to reduce cart abandonment:
- Automated cart abandonment emails with personalized messages.
- Seal the deal by offering extra discount or free shipping.
- It minimizes the steps in the checkout process.
For every abandoned cart, money is lost, so using all the recovery methods can significantly boost your Black Friday sales.
Final Thoughts: Black Friday Marketing Strategies in Action
Black Friday delivery is built on creativity, helpful data, and a focus on customers. Some matches for what shoppers want to build a good atmosphere for sales are limited-time offers and AI for personal re-engagement.
Preparing for a long time will make the shopping process hassle-free and trouble-free this coming Black Friday 2024. The right strategies can help secure great sales as well as really establish long-term relationships with customers.
Use these effective strategies for Black Friday marketing to make it an exciting promotional event this Black Friday. Now, here is the deal!
